“Out here, there are five things that’ll kill you”

ON SET: A state-wide advertising campaign designed to build awareness of the risks country drivers take.

OUT here there are five things that’ll kill you.

That’s the dire warning from the likeable country bloke depicted in the newest road safety advertising campaign launched by South Australia Police.

Designed to speak directly to South Australia’s regional community, the new campaign comprises seven emotionally charged TV commercials enacting the horrors of the fatal five and how they play out on the state’s regional roads.

Road Safety Minister Vincent Tarzia said it was shocking how many South Australians had lost their lives in crashes such short distances from their homes in the regions.

“The tragic truth is that country people lose their lives on country roads,” Mr Tarzia said.

“Driving close to home does not guarantee your safety in the regions, but this crucial new road safety campaign aims to raise awareness about the Fatal Five and urgently change driver behaviour.

“Complacency has crept in for some, but we can reverse bad driving habits while saving lives and preventing serious injuries on our roads.”