Shoppers urged to ‘remember the roo’

THE Australian Made campaign, the not-for-profit organisation that promotes the green and gold kangaroo trademark for Australian products and produce, is reminding shoppers to “remember the roo” in the lead-up to Australia Day.

“Research shows Australians love locally made and grown products because of their quality and value for money, but time-poor shoppers may not always have country-of-origin top of mind,” Australian Made campaign chief executive Ian Harrison said.

“Whether shopping for snags or flags, shoppers are reminded to look for the green and gold kangaroo logo, which can be found on all certified Australian products in stores and online.”

In order to carry the symbol, products must meet a strict set of criteria for growing and manufacturing items onshore to provide consumers with assurance the item they are purchasing meet Australian quality, health and safety standards.