FOUR new Mount Gambier entrance signs promoting the city’s tourist hotspots were installed late last week.
The billboards on the Jubilee Highway and Millicent, Nelson and Penola roads highlight the Umpherston Sinkhole, Cave Gardens, Centenary Tower and the Blue Lake in line with Discover Mount Gambier tourism branding.
The installation of the new signage follows the launch of Tourism Mount Gambier’s visitor website last month.
“The images were chosen to align with the look and feel of the website,” Mount Gambier City Council tourism and economic development manager Donna Foster said.
“We are proud of the fact we have one location and unlimited experiences and the images reflect the beauty of our natural assets.
“The old signs were erected in the early 2000s and were long overdue for replacement.”
The new 4.6m by 2.8m aluminium composite panels feature full digital prints and protective UV laminate.
“The original frames are solid, so we retained the post structure and replaced the skins with a high-quality, durable and cost effective product,” Hyland Fox owner David Fox said.
“It was exciting to be part of this project, the images really liven up the entrances to town and make a big difference.
“Hopefully they will encourage tourists to have more of a look around when they are here.”
Tourism Mount Gambier chair Kent Comley said the new signs showcased a few of the city’s most iconic locations.
“They look great and feature fantastic photographs by Ockert Le Roux and promote Tourism Mount Gambier’s visitor website,” Mr Comley said.
“Our slogan reinforces all the wonderful and diverse experiences in Mount Gambier and across the region.”
