LANDMARK’S iconic green shirts will undergo a redesign in the coming months with the company’s merger with Ruralco set to rebrand the “new” agriculture giant.
Landmark’s parent company, Nutrien, acquired Ruralco in a $470m deal on October 1 with the combined operation’s network encompassing 290 corporate-owned stores and 300 independent rural supplies retailers, in addition to joint ventures with other businesses.
Although speculation has swirled the vibrant attire will be missing from saleyards across the nation, Millicent business manager Richard North said it was business as usual.
“Our new shirts are green and black, so they are basically the same colour as our current uniform now” he said.
“We will be operating as usual and we believe the merger will be a good thing for our clients as it will allow us to access new products and new opportunities in the future.”
“We will be continuing to provide the same quality service.”
Mr North said the business would rebrand before Christmas.
Millicent is just one of the many South East businesses expected to undergo a rebrand, which will include stores in Mount Gambier, Penola and Naracoorte
Joint venture SAL Ruralco branches in Mount Gambier and Naracoorte will be unaffected.
Nutrien Ag Solutions managing director Rob Clayton said the new brand marks a new era for Australian agriculture retail.
“Nutrien Ag Solutions will become the partner of choice for growers across Australia,” he said.
“Those who are looking for the best product selection, the most innovative solutions and people who really understand their business and the challenges and opportunities they face, will come to Nutrien Ag Solutions.”
Mr Clayton said the full operational integration of the two legacy businesses will take some time to complete, as will the implementation of the Nutrien Ag Solutions brand.
He said all corporately owned business units will adopt the new brand and it will be rolled out across the business in a staged process.
“Customers should be reassured they will continue to deal with the same people and largely the same brand in the short term,” he said.
“While some stores will have new signage go up before the end of the year, the entire network will take some time to complete and during that period, customers will continue to receive statements for the legacy companies.
“We are focused on prioritising the customer in every decision, ensuring the service and support we provide to growers remains seamless.”
The rebranding process is expected to be completed before the end of the year.
