MILLICENT’S small to medium sized businesses are embracing technology to stay innovative, in contrast with a recent report showing 85pc of small businesses are not making the most of what can be done online.
Millicent Business and Community Association (MBCA) chair Lee Morgan rejected the idea of small businesses being behind the times.
“All of our members are heavy users of social media, have ongoing access to the internet and using mobile technology where it is appropriate,” Mr Morgan said.
“It is unfortunate that some misinformed people think the MBCA are a bunch of shopkeepers that are just in the service or retail industry.
“Whilst these shopfront businesses are significant and highly regarded, there are diverse business in the MBCA business area.”
Mr Morgan said the association’s recently held Outstanding Business Awards demonstrated the use of technology and best practice was a significant factor for many award winners.
“We just need to look over our shoulder and see the great work being achieved in the renewable energy sector, demonstrated recently by Professional Wind Services setting up a shop front in Davenport Street and the significant use of technology in the farming sector,” he said.
“We have a lot to be proud about with many of our businesses and enterprises grasping technology and being innovative.”
BizBoost graphic designer Caitlin Liebich said the agricultural sector was particularly adept at navigating new technology.
“With our clients in the state and the South East, particularly rural clients and stud farms, we’re seeing they are very up to date with technology,” Ms Liebich said.
“Many of our clients work with cattle, sheep and dairy and they are reaching their customers online.
“They are communicating with other studs and commercial buyers and when they think about who they’re targeting, it is farmers out on tractors who are finding information through their smartphones.”
