Wood is good for the world

TAKING A BREAK: George the Farmer creators Ben Hood and Simone Kain take a break from filming with George.

CHILDREN’S farming icon George the Farmer has traded his tractor for a harvester in an effort to teach Australia’s next generation about the importance of plantation forestry.

The children’s character is joined by key Green Triangle industry leaders in a new six-minute video, illustrating everything from tree planting and harvesting to the milling process.

The forestry video, which will air on the ABC, has been produced as part of the federally-funded Educating Kids About Agriculture project, a collaboration with Primary Producers SA and the Australian Forest Products Association.

The video is also supported by a Virtual Reality (VR) experience where children can get up close and personal with giant forestry equipment used during harvest.

George the Farmer co-founder Simone Kain said a complimentary educators guide for foundation to year 4 students would be released in early August.

“We are proud to be showcasing South Australian produce and growers to a national audience,” Ms Kain said.

“Education has always been at the core of what we do and we know the kids of Australia are going to love learning about sustainable forestry.”

Green Triangle Forest Industries Hub chair Ian McDonnell praised the new promotion, noting its catchy musical performances.

“Like never before, this promotion is helping children understand that every day products such as toilet paper, house frames, and furniture are produced because of plantation forestry,” he said.

“The catchy song sings the important message that ‘wood is good for the world’ and I trust it will inspire and connect a new generation to the endless everyday resources our tree plantations create.

“The industry is extremely grateful to the creators of George the Farmer, Simone Kain and Ben Hood, for sharing our important story with their loyal global following.”

Visit www.georgethefarmer.com.au or search George the Farmer on YouTube to view the free forestry videos and other resources.