A MOUNT Gambier real estate agency has unlocked the key to kindness through a new community program designed to ‘pay it forward’.
Key 2 Sale has launched its Key 2 Kindness initiative, which will support 12 community organisations through donations generated by property sales.
Each month, $100 from every property settlement managed by the agency will be donated to an organisation making a difference to locals, with the funds to be presented during a monthly morning tea with the property vendors who helped to make the donation possible.
Key 2 Sale principal Gail Richards said Key 2 Kindness aimed to build key relationships that go far beyond a cheque handover.
“Key 2 Sale has been a dedicated sponsor of local charities and sporting groups since the company’s launch in 2016,” Ms Richards said.
“We have a strong culture of giving back, and ‘People before Profit’, but we also want to foster a culture of recognising and championing the good work that is underway in our community, and that can only happen by listening,” she said.
“Information sharing is a great way to develop greater awareness of local issues, challenges and achievements – and further inspire more good work.”
The Limestone Coast Domestic Violence Service (LCDVS), operated by Centacare, is the program’s inaugural recipient, with a $2200 donation resulting from January property sales.
The money will fund cooking, cleaning and laundry starter packs for women who are leaving the service’s supported accommodation and setting up their own home.
Service manager Susie Smith said the Key 2 Kindness initiative could have far-reaching impacts for organisations like LCDVS.
“Community awareness is key to keeping women safe in our community, and the more people that understand how to do that, the safer women can be,” Ms Smith said.
“We can learn, and then build on that work; there might be key connections made or there might be something else that someone can do, whether it’s getting involved in community action groups and projects, or attending White Ribbon events – there’s lots of scope.”
The South East Animal Welfare League will be the second Key 2 Kindness community partner for 2021.
